Coaches and Directors
Since a “Prime subscriber” audience doesn’t exist, leveraging phone number database ASIN targeting is one way you can continue to engage with this segment of buyers in the weeks following Prime Day given that an even higher percentage of shoppers will be Prime members. You should also pull audience overlap reports after Prime Day to better understand which audience overlap phone number database buckets Prime Day purchasers are falling into and consider putting that information to use in future campaigns to gain more traction with that subset of Amazon shoppers. New to Amazon Display this year are a variety of in-market phone number database audience segments that advertisers can take advantage of in their campaigns. These have the potential to be especially impactful on Prime Day given that their intent is to show display ads to customers that are actively searching for products in a given category. There is a good chance that phone number database return and engagement for these audiences will be even higher than normal during the Prime Day event. Google took the event as an opportunity to announce multiple phone number database new product features and ad formats to attendees, many of which we’re very excited to put to use on B2B search campaigns. Here are a few that stood out to us and what they mean for B2B advertisers. Discovery Campaigns for Search The introduction of Discovery Campaigns was a highlight of the event.